Why your profile is so important

You've created your profile on kizi.ch — great! But are you receiving enough enquiries? Many providers underestimate how strongly a well-maintained profile influences the number of parent contacts. A complete, appealing profile can make the difference between zero and ten enquiries per month.

In this guide, we show you step by step how to optimise your kizi.ch profile so that it is visible in search results, inspires trust and motivates parents to contact you. The tips apply to all care types — whether you run a daycare, a playgroup, a day-care family or a nanny service.

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Why your profile is so important

Parents searching for care places on kizi.ch see dozens of profiles. In a few seconds, they decide which profile to look at more closely — and which to skip. Your profile is your digital shop window. It is often the very first impression a family gets of your care facility.

An optimised profile brings you:

• More visibility in search results
• More trust from parents who don't know you yet
• More enquiries from families that are a good match for your offering
• Fewer follow-up questions, because all important information is already available
• Better matches, because parents can quickly see whether your offering suits them

If you'd like to know how to become visible online beyond this, check out our article Online marketing for daycares.

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1. Fill out your profile completely: Why completeness counts

The most important factor for a successful profile is surprisingly simple: Fill out every single field. Profiles where all details are provided appear higher in search results and receive significantly more clicks.

Why? Parents filter their search by criteria such as age, care times, language and location. If you leave a field empty, you won't appear in the corresponding filtered searches — even if you actually offer exactly what is being sought.

Checklist: Is your profile really complete?

• Name of your facility or your name as a childminder
• Care type (daycare, playgroup, day-care family, nanny)
• Full address with postcode and town
• Contact details (email and/or phone)
• Description text (at least 200 words)
• At least 3 photos
• Age groups you care for
• Care times and days
• Available capacity / free places
• Languages
• Rates or price range
• Pedagogical approach or concept

Go through your profile now and fill in all missing fields. Every completed field increases your chance of being found.

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2. Photos: Which images work?

Photos are the first thing parents notice. A profile without images is skipped by most parents straight away. With the right photos, you show what makes your care offering special.

What to photograph?

• Rooms: Bright, tidy play areas that radiate warmth
• Outdoor area: Garden, playground, terrace — parents love it when children can play outside
• Activities: Craft projects, painting supplies, prepared play stations (without recognisable children's faces!)
• Eating area: The lunch table, the snack corner — shows that you take nutrition seriously
• Details: A cosy reading corner, the ball pit, the mud kitchen in the garden
• Entrance area: The cloakroom, the reception area — the first real impression for parents

Important: No children's faces!

On kizi.ch, a strict rule applies: Do not show recognisable faces of children. This protects the children's privacy rights and complies with data protection guidelines. Instead, photograph hands during a craft activity, children from behind playing in the garden, or empty rooms that are invitingly arranged.

Photo tips for better images

• Use natural light — photograph during the day with curtains open
• Tidy up before photographing — neat rooms look more professional
• Use landscape format — fits better into the profile layout
• Upload at least 5 photos — one photo alone is not enough for a convincing impression
• Update regularly — new photos by season (autumn crafts, Christmas decorations, garden in summer)

Professional photos are not necessary. A good smartphone is perfectly sufficient — as long as you pay attention to light, tidiness and the right perspective.

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3. Writing the description: What parents really want to know

The description text is your personal conversation with searching parents. This is where you decide whether someone clicks "Contact" — or scrolls on.

What belongs in a good description?

Paragraph 1 — Who you are: Introduce yourself and your team briefly. What is your name? How long have you been doing this? What is your professional background? Parents want to know who they are entrusting their child to.

Paragraph 2 — What makes you special: What distinguishes you from other providers in your area? Do you have a special pedagogical concept? A large garden? Multilingualism? Flexible care times? This is the place to highlight your unique selling point.

Paragraph 3 — What a typical day looks like: Describe the daily schedule in brief. Parents want to be able to imagine how their child spends the day with you. Morning circle, free play, morning snack, crafts, garden time, lunch — a brief insight is enough.

Paragraph 4 — Practical details: Which age groups do you care for? How large is the group? Which languages are spoken? Do you offer settling-in according to a specific model? This is where all the facts that make a decision easier belong.

Common mistakes to avoid

• Too short: "We care for children." tells nobody anything. Write at least 200 words.
• Too general: Avoid empty phrases like "loving care" without concrete examples.
• Only facts, no personality: Let it show who you are. Parents are looking for a connection.
• No structure: Use paragraphs and bullet points for better readability.

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4. Presenting your care offering clearly: Age, times, capacity, languages

The clearer your offering is communicated, the better parents can assess whether it suits their situation. Unclear information leads to two problems: You get fewer enquiries (because parents are unsure) and you get the wrong enquiries (from families that don't match your offering at all).

Age groups

State exactly which age range you care for. "From 3 months to kindergarten entry" is better than "toddlers". If you have different groups (e.g. baby group and children's group), describe them separately.

Care times

Be as precise as possible:

• Opening hours: e.g. Monday to Friday, 7:00–18:30
• Care models: Full-day, half-day, individual days?
• Minimum booking: e.g. at least 2 days per week
• Holiday care: Do you offer care during school holidays?
• Flexible additional days: Can an extra day be booked as needed?

Capacity and free places

Nothing is more frustrating for parents than submitting an enquiry — only to learn that no place is free. Keep your capacity information up to date at all times:

• How many places do you have in total?
• How many are currently free?
• From when are places available? (e.g. "From August 2026: 2 places free")

Languages

Switzerland is multilingual, and for many families the language of care is a central criterion. List all languages that are actively spoken in your facility — even if it is "just" the everyday language.

If, for example, you run a bilingual daycare (German/French or German/English), this is an enormous plus. Highlight it!

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5. Stating prices transparently: Why transparency builds trust

Many providers hesitate to publish their prices online. The fear: parents might be put off by the price before they know the quality of the offering. In practice, however, the opposite is true: Transparent price information increases the enquiry rate.

Why?

• Parents who can afford the care contact you directly — without having to ask first
• Parents who want to apply for childcare vouchers can calculate with concrete figures
• Price transparency signals professionalism and fairness
• Profiles without price information appear unprofessional or off-putting to many parents

How to best state prices

• Price per day or per month — depending on what is customary in your region
• Price range: e.g. "CHF 120–150 per day, depending on volume"
• What is included? Meals, nappies, craft materials? State this explicitly
• Is there a sibling discount?
• Subsidy-eligible? If so, point this out: "We accept childcare vouchers from the city/municipality of XY"

If you are unsure how to calculate your rates, our guide Founding a daycare in Switzerland will help with concrete examples. Details about the pricing models on kizi.ch can be found on our pricing page.

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6. Responding quickly: Response time as a ranking factor

Did you know that your response speed has a direct influence on your ranking in search results? kizi.ch takes the average response time into account when sorting profiles. This means: The faster you respond to parent enquiries, the more visible you become.

How to improve your response time

• Enable notifications: Make sure you have push notifications or email notifications for new messages activated
• Respond within 24 hours: This is the gold standard. Responding within a few hours is even better
• Use templates: Prepare text templates for frequent questions ("Yes, we currently have free places", "Our rates are...", "I'd be happy to invite you for a visit")
• Rejections deserve a response too: If you currently don't have a free place, say so politely — and point to the waiting list. Even a rejection shows professionalism

Why fast responses are crucial

Parents often write to several providers at the same time. Whoever responds first has the greatest advantage. A quick, personal response shows: "This person is committed and reliable." That is exactly what parents are looking for when it comes to caring for their child.

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7. Collecting reviews: How to ask satisfied parents for feedback

Reviews are the strongest trust factor on any online platform. Parents read reviews from other families before making a decision. A profile with 5 positive reviews is more inviting than one without any feedback.

How to ask for reviews — without being pushy

1. The right moment: Ask parents for a review after the settling-in phase — i.e. when the child has settled in and the parents are satisfied (typically after 4–8 weeks)
2. Ask personally: Best in direct conversation: "We would be very pleased if you could leave a short review on kizi.ch. It helps other parents find us."
3. Make it easy: Send a direct link to your profile via message on kizi.ch. The fewer clicks needed, the more likely a review
4. Tie it to milestones: After the first development meeting, after a successful summer party or before Christmas — use positive moments
5. Show gratitude: Thank parents who have written a review. This also motivates others

Responding to reviews

When you receive a review, respond to it — whether positive or critical. This shows parents visiting your profile that you are engaged and take feedback seriously.

For critical reviews: Stay factual, thank them for the feedback and describe how you are dealing with it. Never get personal or react defensively.

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8. Updating regularly: Free places, new photos, seasonal offerings

A profile that hasn't been updated for months looks to parents like an abandoned shop: they wonder whether the provider even still exists. Regular updates show that your offering is alive.

What you should update regularly

What	How often	Why
Free places / capacity	Immediately when changed	Avoids unnecessary enquiries and disappointments
Photos	Every 2–3 months	New photos show activity and variety
Care times	When changed	Correct times prevent misunderstandings
Prices	At least annually	Current prices build trust
Description text	1–2x per year	New offerings, changed concept, new team members
Seasonal offerings	Seasonally	Holiday programme in summer, autumn crafts, carnival

Tip: Set a reminder

Enter a date in your calendar every three months: "Check kizi.ch profile". Then go through the checklist and update everything that has changed. This costs you 15 minutes — and brings you more enquiries over the following months.

If you are currently professionalising your care offering, you will find further tips in our guides on Founding a playgroup or Becoming a childminder.

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10 tips for a top profile on kizi.ch

Here are the most important points again in a compact overview:

1. Fill out every field — every empty field is a missed chance to appear in search results
2. Upload at least 5 photos — bright rooms, garden, play areas, eating area (no children's faces!)
3. Write a personal description text — at least 200 words, with structure and personality
4. State your care offering precisely — age, times, days, capacity, languages
5. Show your prices — transparency builds trust and filters suitable enquiries
6. Respond within 24 hours — fast responses improve your ranking and convince parents
7. Actively collect reviews — specifically ask satisfied parents for feedback
8. Update regularly — free places, new photos, seasonal offerings
9. Highlight your unique selling point — what makes you different? Bilingualism, forest pedagogy, flexible times?
10. Use the messaging function professionally — friendly, fast, reliable

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How the kizi.ch algorithm works

You're wondering why some profiles appear higher than others? kizi.ch sorts search results according to various factors, all working towards one goal: parents should see the best and most relevant care offerings first.

These factors influence your ranking:

• Profile completeness: The more fields are filled in, the better
• Number and quality of photos: More photos = higher visibility
• Response speed: Fast response times are rewarded
• Reviews: Number and average of parent reviews
• Recency: When was the profile last updated?
• Free places: Profiles with available places are prioritised
• Relevance: How well does your profile match the parents' search criteria?

The good news: You have direct influence on almost all of these factors. It's not about paid advertising, but about the quality of your profile.

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Specific tips by care type

For daycares

• Present your pedagogical concept clearly (Montessori, Reggio, situation-oriented etc.)
• Mention certifications such as QualiKita
• Describe the staff-to-child ratio (e.g. 1:5 for toddlers)
• Provide information about meals: Own kitchen? Organic? Special dietary needs?
• Link to your website, if you have one

More on this can be found on our page For daycares on kizi.ch.

For playgroups

• Emphasise what's special: Forest playgroup? Music playgroup? Creative playgroup?
• Describe a typical playgroup session
• State the maximum group size
• Explain whether parents stay or the child comes alone
• Point out SSLV recognition, if applicable

Tips on setting up a playgroup can be found in the guide Founding a playgroup.

For childminders and day-care families

• Describe your living situation: House with garden? City flat with park nearby?
• State your own training and experience (kibesuisse course, FaBe qualification etc.)
• Do you have your own children? Many parents see this as a plus
• Describe the daily schedule and meals
• Mention whether you are affiliated with a day-care family organisation

Everything you need to know about starting as a childminder can be found in our guide Becoming a childminder.

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Frequently asked questions (FAQ)

How long does it take until my optimised profile brings more enquiries?

As a rule, you will notice a change within 2–4 weeks after revising your profile. The search results on kizi.ch update continuously, so a more complete profile is placed better relatively quickly. The effect is particularly noticeable if you previously had hardly any photos or no price information.

Can I edit my profile myself, or do I need to contact support?

You can edit your profile at any time yourself. Simply log into your dashboard, and you will find all fields for customisation there. Changes to description, photos, prices and availability are immediately visible. If you have technical problems, our support team is happy to help.

Should I really show my prices online? Many providers don't.

Yes, we explicitly recommend it. Our data shows that profiles with price information receive significantly more enquiries than profiles without prices. Parents want to know whether an offering fits their budget before making the first contact. Transparency is seen as a sign of professionalism.

How many photos should I upload at minimum?

We recommend at least 5 photos, ideally 8–12. Show different aspects of your facility: play area, outdoor space, eating area, creative corner, cloakroom. Make sure no recognisable children's faces are visible.

What do I do if I receive a negative review?

Stay calm and respond factually. Thank them for the feedback and describe how you are dealing with the criticism. Potential parents pay less attention to a single critical review — and more to how you handle it. A professional response to criticism often appears more trustworthy than a perfect five-star profile.

How often should I update my profile?

As a rule of thumb: At least every three months. Free places and capacity changes should be updated immediately. Photos and descriptions can be adjusted seasonally. A specific calendar entry every three months helps you keep track.

Does response time really affect my ranking?

Yes. kizi.ch takes the average response time into account when sorting search results. Providers who respond to enquiries within 24 hours are displayed preferentially. The system rewards reliability, because parents see fast responses as a sign of engagement.

Do I need to pay for a better ranking?

No. Ranking on kizi.ch is based on the quality of your profile and your engagement — not on paid advertising. The measures described in this article are all free. Information about our subscription models and extended features can be found on the pricing page.

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Conclusion: Your profile is your strongest marketing tool

A well-maintained profile on kizi.ch is more effective than any advertisement and cheaper than any advertising campaign. The good news: All you need to do is regularly invest 15–30 minutes in your profile.

Summarise what makes you special, show it with images, keep your information up to date, respond quickly to enquiries and ask satisfied families for reviews. These five pillars will ensure that you receive significantly more qualified enquiries from parents who are looking for exactly your offering.

Ready to get started? Log into your kizi.ch dashboard now and optimise your profile. And if you don't have a profile yet: Create your provider profile for free now on kizi.ch for providers and reach families in your region.

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Sources: kizi.ch internal platform data, Federal Social Insurance Office (BSV), kibesuisse — Swiss Childcare Association, QualiKita — Quality label for daycares.